Every business these days has a website. 也许你已经注意到有些网站更容易阅读，加载速度更快，而且使用起来更好. We call this a successful web design, which leads to a positive user experience (UX). 网页设计的10条原则是一套指导方针，有助于确保界面在视觉上具有吸引力, user friendly, and effective. 了解高质量网页设计的10个原则可以帮助有抱负的平面设计师建立一个强大的工作组合.

Overview of the 10 Principles of Web Design

设计网站的平面设计师遵循一套适用于所有媒体的指导方针. Quality design adheres to certain rules, even if we are unaware of them when viewing. These design principles help improve any design from amateur to professional, instantly distinguishing a well-designed site from a poor one.

The 10 Principles of Web Design cover a range of design elements including:

• Layout
• Typography
• Color
• Imagery
• And much more!

Together, these elements comprise a website that is lovely, easy to navigate, accessible, and optimized for search engines like Google, which help new customers find websites and businesses.

The Ten Principles of Web Design

1. Purpose

Why does the website need to exist? What is its purpose? 这是每个设计师必须回答的第一个问题，或者更确切地说，他们必须问他们的客户. 为网站定义一个明确的目的对于满足客户和潜在客户的需求至关重要.

通常网站试图说服网站访问者完成一个动作(填写表格), subscribe, make a purchase, etc.) which is referred to as a conversion.

Examples of website purpose:

• Sell products or services
• Provide information or resources
• Entertain or engage visitors

Once the purpose has been established, 设计师可以用它来告知网站的方向，并定义转换动作. By understanding the purpose of the website, 设计师可以更好地选择合适的设计策略来帮助网站获得预期的转换.

了解网站的目的可以简化设计过程，使网站更有效. 满足客户的期望，满足目标受众的需求，可以改善网站访问者的体验.

2. Simplicity

Because a website exists to serve a primary purpose, the pathway to that purpose must be simple and clear, via the navigation and/or menu.

Examples of successful simplicity in website design:

• Usability: The easier it is for users to find what they’re looking for, the better. A simple website makes usability intuitive, which keeps users on the site longer, or keeps them coming back as repeat customers.
   
• Load Times: Simple web designs load faster. Faster loading websites perform better. Every additional second of load time costs a 2.11% drop of conversions. If you have large images, uploaded videos, and fun animations, these could all be adversely affecting your bottom line.
   
• Mobile Responsiveness: Websites are viewed on mobile devices more often than desktop computers these days, which is why most designers define mobile layouts first. Then the site must be built responsively, meaning that it will adjust to any screen size automatically. Websites which aren’t responsive tend to perform poorly.
   
• Clarity: The simpler, the clearer. 网站访问者不应该为了购买或订阅你的时事通讯而进行数字搜索. Keep things simple and clear to best communicate your message.

The key to a great user experience is simplicity. A website should be easy to understand, navigate, and use for its intended purpose.

3. Navigation

Navigation refers to the structure of a website’s pages, how they are organized, and how users move from one page to another. Consider the user’s potential path through the website. How will they reach the conversion page? If it requires more than 3 clicks, you’re likely to lose them.

Navigation should be intuitive to help with:

• User Experience (UX): Navigation is the easiest path to a good user experience. Clear navigation helps users find what they are looking for quickly.
   
• Customer Retention: The easier it is to navigate your website, the more likely customers will return. 良好的用户体验可能会让你成为终身客户(尤其是当你的竞争对手的网站已经过时的时候)。.
   
• Search Engine Optimization (SEO): 像谷歌这样的搜索引擎使用各种各样的标准对网站进行排名，其中之一就是导航. 清晰的导航可以帮助搜索引擎定义网站上的内容，并确定其与搜索查询的相关性.

The navigation carries a lot of weight with both users and search engines, 对于在搜索结果中显示突出的成功(排名靠前)网站来说，这两个主要受众.

4. Visual Hierarchy

The design elements, working together, form a visual hierarchy. Using font sizes, colors and contrast, and negative space, 设计师可以引导用户浏览网站，并有策略地将他们的注意力集中在网站的特定区域. 这方面的一个例子是打破大的“文本墙”，为眼睛创造自然的休息-这提高了可读性.

A strong visual hierarchy serves to grab attention, organize information logically, improve readability, and even crosses into branding by helping to establish a brand identity. 在整个网站上使用相同的元素建立一致性，反映了品牌的个性和价值观.

5. Content

一个漂亮的网站，没有什么有趣的内容，可能不会吸引很多的转换. 确保你的网页设计不会落入这个陷阱，在设计过程的早期就有一个内容策略. Whether your client provides the copy or you work with a copywriter, there is a saying in the web design world: Content is King.

Much of what search engines use to rank websites boils down to one thing: words. The content on your website matters a great deal, whether you expect human website visitors to read it or not.

• SEO: 经常更新的高质量内容(通常通过每月的博客)有助于网站在搜索引擎上排名, essential for bringing in new customers in the digital age.
   
• Credibility: 一个充满行业知识和专业知识的专业网站对建立可靠的声誉大有帮助, both online and off.
   
• Authority: By providing valuable information, answering questions, and offering a unique perspective, a business can establish its website as an authority in the industry.
   
• Social: Quality content is more likely to be shared on social media, which puts your content in front of a whole new audience!
   
• Conversions: 通过强调产品或服务的好处和价值，并提供明确的号召性行动(CTA), a website can increase conversions substantially.  
  • An example of a CTA is a “subscribe” button. It urges the user to take action and “convert” to a customer.

Quality content is engaging, informative, and relevant. It plays a major role in both web design and marketing. 它可以帮助建立品牌或企业作为一个行业专家的信誉在他们的行业. The pen is still mightier than the sword!

6. Typography

排版是指使用的字体和字体，以及使用的大小和颜色. Consistency across the site and brand is best practice.

Typography is important to a website’s success for a number of reasons:

• Legibility: The coolest-looking font in the world does you no good if it’s illegible. Choose typography that is easy to read and matches the brand voice, then use it to write content that is easy to understand.
   
• Branding: Typography helps establish brand identity through consistency. 策略性地使用排版可以创造一种视觉识别，帮助品牌从竞争对手中脱颖而出.
   
• Communication: The right font conveys a message—is your brand steady and traditional, or is it playful and innovative? Typography can set this tone before visitors have read a single word.
   
• Hierarchy: Using different font sizes, weights, and colors can help create a cohesiveness in the look and feel of the site, leading to a more professional and appealing website.
   
• Consistency: Stick to your established font sizes, weights and colors once selected. 在你的网站和任何其他材料中使用它们——这是你建立一个有凝聚力和一致的品牌形象的方法.

As you can see, typography plays an important role in website design. Remember, the website has a purpose. Any element not serving that purpose should be reworked to support the main goal.

7. Color

This fundamental design tool has the ability to instantly set the mood, tone, and overall aesthetic of a website. As with every other creative decision, colors must remain consistent throughout their usage on the website, and elsewhere, for the strength of the brand.

• Emotion: Colors have long been associated with mood. For example, hues like red, yellow, and orange are called “warm,” and can create a sense of excitement or urgency. 像蓝色、绿色和紫色这样的色调被称为“凉爽”，可以有舒缓或镇静的效果.
   
• Contrast: 低对比色会使文本难以阅读(例如:黑色背景上的深灰色文本). 使用高对比度的颜色(例如:白色背景上的黑色文本)可以帮助内容在页面中脱颖而出, improving readability.
   
• Navigation: 使用颜色来指示可点击的澳门真人赌场官方网站或指示导航是非常有效的.
   
• Aesthetics: 一个精心挑选的调色板可以创造一个和谐的无缝印象，并为品牌定下基调.

Color can have a significant impact on users’ first impressions of a website. Using a strong color palette consistently can improve the user experience and site performance.

8. Consistency

As mentioned above, consistency is key in web design. It can help with brand identity and awareness, usability and navigation, and aesthetics—which can help create brand trust.

Building trust is crucial for a website hoping to gain conversions. Nobody wants to give their personal information to an untrustworthy website or person.

That’s where consistency can help.

By presenting the brand in the same manner, tone, voice, colors, and more, the audience knows what to expect. The brand is seen as reliable and trustworthy. This can help gain conversions and drive website traffic.

9. Accessibility

网页无障碍是指建立能够被视觉障碍者访问和使用的网站, auditory, physical, and cognitive. Websites must meet web accessibility requirements and be compliant with web guidelines like W3C.

Although W3C compliance is for those with disabilities, they help everyone:

• User Experience (UX): Accessible websites are often easier to access, navigate, and use—regardless of the user’s disability status.
   
• Legal Requirements: 就像公共建筑必须有轮椅坡道，公共标志必须有巴西一样, websites must also accommodate those with disabilities.
   
• Inclusivity: Web accessibility guidelines ensure that everyone may access and use the internet, making the web a more inclusive place for all.
   
• Social Responsibility: Creating accessible websites contributes to a more equitable society, helping to ensure that everyone has access to online services and information.
   
• Search Engines: Accessibility is most definitely on Google’s checklist of website green flags, 这意味着它对你的网站在搜索引擎结果页面(serp)中的排名有重大影响。.

Web accessibility guidelines are a fascinating and complex study. 对网页设计这方面的兴趣可以作为一个小众专业，很好地服务于网页设计师.

10. Mobile Compatibility & Responsiveness

As more people view websites on their mobile devices than desktop devices, responsive web design is a must. 未针对移动设备进行优化的网站将提供糟糕的用户体验(想想仅仅为了阅读主页内容而进行缩放)，并且在搜索引擎结果中会受到影响.

首先为移动设备设计，以获得更好的用户体验，更多的网站流量和高转化率.

How to Become a Web Designer

Did you know you could earn a bachelor’s degree in web design in as little as 2.5 years?

If you’re fascinated by the wide world of the web, you’re not alone. 网站设计是一个令人兴奋的领域，你可以在你的技能中发挥创意和技术. The path to designing websites may be shorter than you think.

Web Design & Development at 澳门真人赌场官方网站 University

澳门真人赌场官方网站 University’s Bachelor of Science in Web Design & Development is fast and hands-on. Contact our friendly admissions department to learn more about the 2.5 year Bachelor’s Degree in Web Design & Development. It could be the BEST Decision You Ever Make!